A Blog by Web Bright Consulting

The 7 words I can use to describe this book are: “don’t judge this book by its cover”, for if you do, you might think it is terrible! A  person’s head with a chef’s hat on top and a picture of a sundae of meatalls, is disturbing, but very smart choices for Meatball Sundae by Seth Godin. Luckily, I really wanted to register for Seth Godin’s SES Webcast on February 26, 2008 and the only way to register is to know the “last word on page 60 of Meatball Sundae”.  He’s actually practicing what he’s preaching!  

With not much marketing knowledge, I love how Seth Godin highlights the basics of “Old Marketing” and introduces the 14 trends of “New Marketing” with a lot of real life examples of big time businesses.

I expect to use a lot of my new knowledge to help my clients with their marketing strategy, and I expect to buy more of Seth Godin’s books, and I’m excited about attending the webcast on February 26.

1. From “Accounting Fundamentals” by www.ed2go.com:

Businesses have minimum standards for component percentages (component percentage = component/sale x 100%). These minimums are what a typical business would like to see to be certain their business is thriving and headed in the right direction. These minimum component percentages are:

• Cost of Merchandise Sold: Not more than 50.0%
• Gross Profit on Sale: Not less than 50.0%
• Total Expenses: Not more than 32.0%
• Net Income: Not less than 18.0%

At a recent workshop I attended by skillpath.com, the instructor suggested starting a Library of Ideas for the workshop. I decided to take this idea further and start a “Library of Ideas” for the year where I’ll be compiling new business (may be other) ideas as I acquire them.