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Web Bright Consulting Partners with Constant Contact to Help Your Business with Email Marketing

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Use the leading email marketing service to connect with your customers

Web Bright Consulting has teamed up with Constant Contact®, the leading email marketing service for small businesses, to bring you a new and exciting way to stay in touch with your most important audience, your customers. With Constant Contact, email marketing is easy, affordable, and effective.
In just minutes, you can:
  • Communicate consistently with your customers and prospects
  • Send great-looking, professional email newsletters, and announcements
  • Track which customers are opening your emails and what links they are clicking on
  • Build and manage your email addresses


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Adding Photos to Your Site with CoffeeCup Flash Photo Gallery

CoffeeCup Photo Gallery is a software that allows you to add animated photo gallery to your website. You can download a free trial and use for 21 days. The registered version cost $34. The software is easy to install and very simple to use, still, an online Help manual is included, and better yet, you can view video tutorials to many of the software functions online.

Integrating the Photo Gallery with Your Website

When you save your project, CoffeeCup Photo Gallery creates three files: an .swf, .html, and .xml with the name of the gallery you specified, and a sub-folder which includes all the images from your albums. You need to upload the three files and the sub-folder to your website. Basically, a Flash object (.swf) will be inserted into the HTML page (.html) and the photos will be displayed using XML (.xml). If you like your photo gallery to have the same theme as the rest of your website, you can insert the Flash object (.swf) into an HTML page created from your site’s template. If you’re using Dreamweaver, you can create a new HTML page using the site’s Template, then select Insert -> Media -> Flash to insert the fla file (warning: your gallery project should be saved in the same Site folder as your web pages).

In order for the gallery to fit into your web page you might want to resize the gallery. The default size of the photo gallery is 500×460 pixels. You can change the gallery size using CoffeeCup Photo Gallery, or if you’re using Dreamweaver, you can resize the Flash Object in the Design View. Reducing the width of the gallery might eliminate the buttons for the sound, slideshow and albums, which are displayed on the right side of the gallery by default. However, using CoffeeCup Photo Gallery you can move these buttons to anywhere on the gallery so they’re still visible when you resize it.

A Live Example

Ok, so you want to see how this looks like in real, view this website that I added a photo gallery to using CoffeeCup: http://kjainteriors.com/gallery.html.

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Search Engine Optimization for Flash Sites

While Flash web sites give the Internet user a much richer experience, most of the site content is invisible to the search engines. KC Swenson, a Search Strategist with Red Brick Media in Francisco, offers two possible solutions:

  1. One version of the site: initial load of the RIA application must contain the optimized elements such as TITLE and headers and also must be reachable from a fixed address:
  • URL rewrite: mod_rewrite
  • Get inbound links (internal and external) to that particular resource

  1. Have an alternate version of the site available (Swenson’s preference)
  • Or have a subset of the site available – these would be the pages optimized for the desired keyword list

Creating a second version of the site should be done with caution; search engines can penalize a site by removing it from its index if clocking is suspected (clocking refers to the practice of presenting different content or URLs to users and search engines). However sites that serve up the same content to the search engines and users may not be penalized according to Google’s guide for creating a Google-friendly site: “if you suspect that your dynamically generated pages (such as URLs containing question marks) are causing problems for our crawler, you might create static copies of these pages. If you create static copies, don’t forget to add your dynamic pages to your robots.txt files to prevent us from treating them as duplicates.”

http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=sibling

References:

Wikipedia.org on Robots.txt: http://en.wikipedia.org/wiki/Robots.txt

Wikipedia.org on Rich Internet application: http://en.wikipedia.org/wiki/Rich_Internet_application

Google’s Webmaster Help Center: http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=sibling

Adobe OnDemand Seminars: http://www.adobe.com/cfusion/event/index.cfm?event=list&loc=en_us&type=ondemand_seminar&product=Creative+Suite&interest

KC Swenson’s presentation on Search Engine Optimization for Flash sites - For Web Professionals

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